Unbelievable: My Front-Row Seat to the Craziest Campaign in American History

Unbelievable: My Front-Row Seat to the Craziest Campaign in American History


7 hours, 46 minutes

Called "disgraceful," "third-rate," and "not nice" by Donald Trump, NBC News correspondent Katy Tur reported on—and took flak from—the most captivating and volatile presidential candidate in American history.

Tur lived out of a suitcase for a year and a half, following Trump around the country, powered by packets of peanut butter and kept clean with dry shampoo. She visited forty states with the candidate, made more than 3,800 live television reports, listened to endless loops of Elton John’s "Tiny Dancer"—a Trump rally playlist staple.

From day 1 to day 500, Tur documented Trump’s inconsistencies, fact-checked his falsities, and called him out on his lies. In return, Trump repeatedly singled out Tur. He tried to charm her, intimidate her, and shame her. At one point, he got a crowd so riled up against her, Secret Service agents had to walk her to her car.

None of it worked. Facts are stubborn. So was Tur. She was part of the first women-led politics team in the history of network news. The Boys on the Bus became the Girls on the Plane--but the circus remained. Through all the long nights, wild scoops, naked chauvinism, dodgy staffers, and fevered debates, no one had a better view than Tur.

Unbelievable is her darkly comic, fascinatingly bizarre, and often scary story of how America sent a former reality show host to the White House. It’s also the story of what it was like for Tur to be there as it happened, inside a no-rules world where reporters were spat on, demeaned, and discredited. Tur was a foreign correspondent who came home to her most foreign story of all.

FROM THE RECIPIENT OF THE  2017 Walter Cronkite Award for Excellence in Journalism

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Title:Unbelievable: My Front-Row Seat to the Craziest Campaign in American History
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  • Will Byrnes

    Prologue: Trump Victory Party New York Hilton Midtown 10:59 P.M. Election Day I’m about to throw up. I so wish she had said “I think I’m gonna barf,” but we can’t have everything. NBC repor...

  • Stephanie

    Is there a "not sure I really want to read" category?Maybe I'll just buy it to support her and then read it in ten years when we have started to heal the damage. ...

  • Bill  Kerwin

    If you paid attention to the 2016 campaign, you had to notice Katy Tur. She was a veteran—but virtually unknown—NBC correspondent assigned to the Trump campaign in its early days when his presiden...

  • Ij

    I listened to an audio version, that was narrated by the author.Katy book is very funny. She took advantage of a great opportunity to cover a presidential candidate, who many thought had no chance to ...

  • Malia

    Even though I zipped through this book,I didn't tremendously warm to Katy Tur as a person. She is tough, even a little ruthless and doesn't mind pushing aside personal relationships to pursue her care...

  • Maxwell

    For people who followed the 2016 election closely—which was probably most of the U.S. and probably the world—much of the material in this book will not be new. However, the perspective from which ...

  • Chris

    There is a man at my job who voted for the Trump, henceforth known as Cheeto Dust or Orange. After Cheeto Dust's victory, said man put up and keeps putting up pictures of the Orange on the boards in t...

  • Chelsea

    In an election where our electorate was not just divided between political parties, but between fact and fiction, journalists like Katy Tur fought against a candidate who ran against the media reporti...

  • Allison

    Politics aside (if anyone is able to do that these days), I thought these was a really interesting view into political reporting, and how Tur and her peers survived on the endless and exhausting 2016 ...

  • Betsy Nelson

    A good reminder of why to resistKaty's start to finish recalling of the two year American travesty that was the Trump presidential campaign highlights (I literally highlighted as I read) two contempor...