Free Read Online Designing for the Greater Good PDF Book - Read Full Book

Free Read Online Designing for the Greater Good PDF Book

Harper Collins

English - book pages - ISBN-10: 0062041401 - ISBN-13: 9780062041401

5/5 by 66 votes


This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.

Reviews

64x64

Michael Peltier

Very good book...U will get to understand him so much better.

Demotte Cunningham

Good book this is my3 time read it love

John Thompson

Enjoyed the whole book can't wait to read the whole series.

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